WhoWeAre   Meet the people behind Bandtwango

John Alexander

A 30-year entertainment industry veteran, John Alexander has mentored some of the biggest names in the business. His first music business client was the legendary Patty Loveless, whom he found singing in a cover band at a rock n’ roll bar in Shelby, North Carolina in 1981. Fast forward to 2012. A chance meeting in a Franklin, Tennessee restaurant with unknown singer-songwriter Kelsea Ballerini led to his bringing her to Black River Entertainment, his employer at the time. The rest is history. Ballerini achieved three consecutive #1 singles from her Gold selling debut album “The First Time”, and has become Country Music’s new “It” girl. John’s Nashville career includes a 10 year stint as the Great American Country TV Network’s Director of Music Marketing. In 2004, Scripps Networks Interactive bought the company, and elevated John to the position of National Account Director for GAC and The Travel Channel. He was involved with brand partnership deals for artists including Taylor Swift, Toby Keith, Lady Antebellum, and Craig Morgan. He Executive Produced GAC TV Specials featuring Lee Ann Womack, Toby Keith, Billy Ray Cyrus, and Patty Loveless, among others. John left Scripps Networks in 2010, accepting the position of Vice President Strategic Marketing and Artist Management for the upstart Black River. During his time there John formed strategic alliances with The Grammy Foundation (bringing Grammy Camp to Nashville in 2012), the Academy of Country Music, and the Nashville Convention and Visitors Corporation. He also handled the day to day management and artist development for Sarah Darling, securing brand partnership deals for her with Crock-Pot, MoonPie and Durango Boots. He’s considered one of the top strategic music marketers in Nashville.

Carl Allocco

A New York-based creative professional, and singer-songwriter with major label recording, publishing and management deals to his credit, Allocco has 25 years of experience in all aspects of the music industry. He has toured and recorded with many notable industry professionals. Carl provides a real-world, flexible creative leadership to Bandtwango’s efforts, having written more than 5,000 personalized songs for the “Songs Of Love Foundation,” a non-profit organization providing “the medicine of music” to chronically and terminally ill children around the world. He has also guided web and creative services development for non-profit and music companies across the country.

Nicole Hoglund
Director of Client Relationships

Nicole is an iPEC certified performance and confidence coach for creative entrepreneurs and artists and is also a co-host on the Pixie Success Collective podcast. She helps creatives get out of their own way and start taking action! Nicole’s expert skills help build the confidence of those she coaches to achieve goals and realize the vision. She helps artists find the drive, confidence and community of peers to help navigate this crazy journey of creating our own future!

Nicole’s 10+ years in corporate marketing have honed her ability to help others think outside the box and achieve their big picture dreams.

Alyssa Smeykal
Manager of Artist Acquisition

Alyssa is the Manager of Artist Acquisition at Bandtwango, playing an A&R role bringing new artists to the platform.  She is also responsible for marketing our company and our artist clients through social media promotion and monitoring. A recent graduate from Pennsylvania State University, Alyssa has a Bachelor’s degree in Advertising and Marketing. While at Penn State, she worked with aspiring artists, assisting with marketing and awareness-creation. Most recently, Alyssa worked at the Country Music Association.


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