WhoWeAre   Meet the people behind Bandtwango

John Alexander

A 30 year veteran of the entertainment industry, John Alexander has mentored some of the biggest names in the music business. His first client was the legendary Patty Loveless, whom he found singing in a cover band in 1981 at a rock n’ roll bar in Shelby, North Carolina. Later on, he served as the Director of Music Marketing for Great American Country. Alexander spent ten years with the network forming brand partnerships with country music’s elite, including Taylor Swift, Toby Keith, Lady Antebellum, and Craig Morgan. In 2010, Alexander became the Vice President of Strategic Marketing and Artist Management for the Nashville startup Black River Entertainment. There, in addition to handling strategic partnerships, he was responsible for the day-to-day management of country artist Sarah Darling. Two years after he began working for the independent label, Alexander encountered then unknown singer-songwriter Kelsea Ballerini at a restaurant in Franklin, Tennessee. In 2012, he signed her to Black River, where she continues to thrive today. With such an accomplished career, Alexander is considered one of the top strategic music marketers in Nashville.

Carl Allocco

Carl Allocco’s career has taken him through all facets of the music industry. Allocco began his journey in the 1980s as a member of Dreamer, a pop band signed to RCA Records. He then went on to record for MCA Records with his new project, Carl and the Passion. During this period, Allocco was managed by the legendary Tommy Mottola, the former head of Sony Music. In the 1990s, he continued under the management of Camille Barbone (Madonna). Midway through the decade, Allocco changed gears and began working as an independent singer-songwriter in Nashville. As a solo artist, he has recorded three albums, finished at the top of the John Lennon Songwriting Contest, and played with some of the best musicians in the business, including The Ramones, Rick Danko (The Band), Russell Javors (Billy Joel) and Reeves Gabrels (David Bowie). Since 1996, he’s also written thousands of songs for the Songs of Love Foundation, a non-profit dedicated to lifting the spirits of chronically and terminally ill children through music. In recent years, in addition to working on his own music, Allocco has managed web and creative services for music companies across the country.

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