WhoWeAre   Meet the people behind Bandtwango

John Alexander

A 30-year entertainment industry veteran, John Alexander has mentored some of the biggest names in the business. His first music business client was the legendary Patty Loveless, whom he found singing in a cover band at a Rock and Roll Bar in Shelby, North Carolina in 1981. Fast forward to 2012. A chance meeting in a Franklin, Tennessee restaurant with unknown singer/songwriter Kelsea Ballerini led to his bringing her to (his then employer) Black River Entertainment. The rest is history. Ballerini has already achieved three consecutive #1 singles from her debut album “The First Time”, and has become Country Music’s “It” girl. John’s Nashville career includes opening up the Great American Country TV Network office in 2000. He spent 10 years there as Director of Music Marketing for GAC, later a National Account Director for it, and “The Travel Channel”, which was also owned by Scripps Networks Interactive. From 2000-2010, he was involved helping secure brand partnership deals with artists like Taylor Swift, Toby Keith, Lady Antebellum, and Craig Morgan. He was an Executive Producer for GAC TV Specials with Lee Ann Womack, Toby Keith, Billy Ray Cyrus, and Patty Loveless, among others. From 2010-2013, during his tenure as Vice President of Black River Entertainment (aside from bringing Ballerini to the company), he formed strategic alliances with The Grammy Foundation, Grammy Camp, the Academy of Country Music, and the Nashville Convention and Visitors Corporation (to name a few). He also handled day to day management and artist development for Sarah Darling. He is considered one of the top strategic music and artist/brand marketers in Nashville.

Carl Allocco

A New York-based creative professional, and singer-songwriter with major label recording, publishing and management deals to his credit, Allocco has 25 years of experience in all aspects of the music industry. He has toured and recorded with many notable industry professionals. Carl provides a real-world, flexible creative leadership to Bandtwango’s efforts, having written more than 5,000 personalized songs for the “Songs Of Love Foundation,” a non-profit organization providing “the medicine of music” to chronically and terminally ill children around the world. He has also guided web and creative services development for non-profit and music companies across the country.

Nicole Hoglund
Director of Client Relationships

Nicole is an iPEC certified performance and confidence coach for creative entrepreneurs and artists and is also a co-host on the Pixie Success Collective podcast. She helps creatives get out of their own way and start taking action! Nicole’s expert skills help build the confidence of those she coaches to achieve goals and realize the vision. She helps artists find the drive, confidence and community of peers to help navigate this crazy journey of creating our own future!

Nicole’s 10+ years in corporate marketing have honed her ability to help others think outside the box and achieve their big picture dreams.

Alyssa Smeykal
Manager of Artist Acquisition

Alyssa is the Manager of Artist Acquisition at Bandtwango, playing an A&R role bringing new artists to the platform.  She is also responsible for marketing our company and our artist clients through social media promotion and monitoring. A recent graduate from Pennsylvania State University, Alyssa has a Bachelor’s degree in Advertising and Marketing. While at Penn State, she worked with aspiring artists, assisting with marketing and awareness-creation. Most recently, Alyssa worked at the Country Music Association.


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