WhoWeAre   Meet the people behind Bandtwango

John Alexander

A 30-year entertainment industry veteran, John Alexander has mentored some of the biggest names in the business. His first music business client was the legendary Patty Loveless, whom he found singing in a cover band at a rock n’ roll bar in Shelby, North Carolina in 1981. Fast forward to 2012. A chance meeting in a Franklin, Tennessee restaurant with unknown singer-songwriter Kelsea Ballerini led to his bringing her to Black River Entertainment, his employer at the time. The rest is history.  
John’s Nashville career includes a 10 year stint as the Great American Country TV Network’s Director of Music Marketing. While there, he was involved with brand partnership deals for artists including Taylor Swift, Toby Keith, Lady Antebellum, and Craig Morgan.   John left GAC in 2010, accepting the position of Vice President Strategic Marketing and Artist Management for the upstart Black River. While there he handled strategic partnerships and also handled the day to day management for Sarah Darling. He’s considered one of the top strategic music marketers in Nashville.

Carl Allocco

A New York-based creative professional, and singer-songwriter with major label recording, publishing and management deals to his credit, Allocco has 25 years of experience in all aspects of the music industry. He has toured and recorded with many notable industry professionals. Carl provides a real-world, flexible creative leadership to Bandtwango’s efforts, having written more than 5,000 personalized songs for the “Songs Of Love Foundation,” a non-profit organization providing “the medicine of music” to chronically and terminally ill children around the world. He has also guided web and creative services development for non-profit and music companies across the country.

Nicole Hoglund
Director of Client Relationships

Nicole is an iPEC certified performance and confidence coach for creative entrepreneurs and artists and is also a co-host on the Pixie Success Collective podcast. She helps creatives get out of their own way and start taking action! Nicole’s expert skills help build the confidence of those she coaches to achieve goals and realize the vision. She helps artists find the drive, confidence and community of peers to help navigate this crazy journey of creating our own future!
Nicole’s 10+ years in corporate marketing have honed her ability to help others think outside the box and achieve their big picture dreams.

Joanie Lynch
Marketing Manager

As Bandtwango’s Marketing Manager, Joanie is responsible for exploring, developing and growing Bandtwango’s digital and social media marketing platforms, as well as providing marketing support to our artists. Joanie graduated with a degree in entrepreneurship from Bryant University and has worked with several start-ups and non-profits to perfect their business models and marketing techniques. Since her move to Nashville two years ago, she’s spent much of her time immersing herself in the local music scene as a freelance photographer. Joanie incorporates this passion into her marketing approach and offers her photography services to Bandtwango artists and events.

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