by India McCarty

These days, it seems like we’re getting new music thrown at us everyday. With the rise of iTunes and streaming, people are more interested in singles than albums, making many artists feel compelled to release music as often as they can. While regular releases might seem like a good way to stay engaged with your listeners, this approach does not work for everybody.

More music does not necessarily mean more success. Sure, you might be churning out singles every week, but if they’re not solid songs, your listeners won’t stick around. Also, releasing music as often as possible makes it pretty much impossible to promote your work. Yes, people have shorter attention spans when it comes to music these days, but if you’re constantly asking your fans to listen to new singles, they might just start tuning you out. This leaves you at the risk of putting out a great song that no one hears.

Splitting your music up into singles dilutes your work. Putting out a cohesive body of work is a big deal for an artist, whether that’s an album or an EP. By breaking your music up into singles, you’re robbing your listeners of a full artistic statement from you. This won’t just lessen the creative potency of your work, but also the promotion of your work. When music is released together, it gives blogs, magazines and other press outlets a reason to feature your music and the work you put into making the album or EP. Splitting your releases up into singles can water down the publicity your music might get. Instead of an article about your album, you might just get a blurb about one or two of your singles. The media is still catching up with the changes in the music industry, so an artist with an album is taken a little more seriously than an artist with a playlist full of singles. Putting out music in a way that prioritizes frequent releases over larger cohesive offerings can hurt your chances at finding media coverage and an audience for your work.

Lastly, making good music takes time. Sure, there’s nothing stopping you from writing and releasing a constant stream of new music, but the odds that every song you put out is actually good are fairly low. By focusing on the quantity over the quality, you’re sacrificing your own talents as an artist and just plain not reaching your potential. Great music takes time. You need to develop something you can really stand behind as an artist and that means spending some real time with your music.

It can be easy to get caught up in who has more singles and who’s been added to more Spotify playlists, but try to give your music – and your listeners – some time to breathe. You want people to get excited when they hear you’re releasing a new song, not think “Really? Another one?” By not releasing music constantly, you’re giving your fans a chance to really digest your music and giving yourself time to create something truly great.

 

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