by India McCarty – Promotional tactics are always changing, from billboards to Instagram posts, but one that has been on everybody’s radar for the past few years is the playlist. Streaming services like Spotify and Apple Music have created extremely popular playlists that update regularly, covering everything from specific genres to new releases. Getting your track on one of these playlists is an amazing opportunity; thousands of people listen to these playlists, usually for the express purpose of finding new ...

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