Here are a few tips & guidelines on promoting your campaign using social media.
And, as always, if you have an questions, feel free to contact us.
Know Your Audience
One key factor that will determine the success of your campaign is how well you know your audience. Whether you have 1,000 or 30,000 social media followers it’s important to know who you’re speaking to. Understanding this will help you effectively deliver your message in a way that’ll resonate with your fan base.
How do you know who your audience is? Leverage your analytics! As an artist, you are your own brand. With this in mind, if you haven’t converted your social media profiles to business accounts, we strongly recommend doing so. Having access to your analytics gives you invaluable information about your followers, which makes you a better communicator.
Is your fan base:
- Women between the ages of 18-40?
- Men between the ages of 30-50?
- Do most of your fans live in Nashville? How about New York?
- At what time of day do your posts get the highest level of engagement?
This is information that you need to know so that you can deliver effective messages to your audience. If you publish a post at 10AM EST, but most of your followers live in LA—odds are they aren’t going to see it because its 8 AM in California.
Long story short—know your audience so that you know what to say, and when to say it.
Interacting with your social media followers is one of the most important things you can do while you are building a brand and/or launching a campaign. At the end of the day, people like to feel heard and appreciated—so let them know that you see them and that you’re listening!
Engagement means responding to fans, replying to comments, liking their posts, etc. ESPECIALLY when you are asking something of them. How much an artist engages with their audience is what separates great campaigns, from good campaigns in terms of contributions.
Think about how many social media posts you see on a daily basis. A lot, right? It would be nearly impossible to remember every single piece of information you saw on Instagram, Facebook, Twitter, etc.—which is why it’s so important to be consistent with your campaign posts.
You can’t be afraid to get behind your own initiative. It’s important to talk about your campaign on a daily basis. There are strategic ways to utilize your social media platforms to promote your campaign without feeling like you’re overdoing it. Post a status, a picture or a short video, a story—you could even send out an email blast to your mailing list! (Do not underestimate the value in growing your email list!!) Use all of the diverse features each platform has to offer to get your message across.
You don’t have to take a cookie-cutter approach to promoting your campaign—have some fun with it. We’ve found that artists that show their personality in their promotions have more success than those who don’t. For instance, we had one artist who told people to check out her campaign via song. This was a unique and funny way to raise awareness about her initiative while showing off her talent.
Be Clear (in your call to action)
This is the part where you ask for the sale. It’s important to be clear and direct with your followers about what it is you want them to do. Rather than say “Go support my music”, you could say “Visit the link in my bio to contribute to my campaign” or “Swipe up to learn about my incentives”. That way they know exactly how to do what is being asked of them. By removing ambiguity from the equation, people have one less reason to NOT contribute.