Why You Shouldn’t Obsess Over Your Music’s Popularity

Downsides to Using MIDI

Downsides to Using MIDI

by India McCarty – With today’s technology, musicians have access to more instrumentals and sound effects than ever before. One program that many musicians use is MIDI. MIDI, short for Musical Instrument Digital Interface, allows musicians to record straight to their computers, which makes the editing process a lot easier. People also use samples from programs like ProTools, Ableton or GarageBand. Using this technology is practical and offers a lot of options for your track, but there are some definite ...

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Building Connections in the Music Industry

Building Connections in the Music Industry

by India McCarty – It’s often said that it’s not what you know; it’s who you know. That is especially true in the music industry, where networking is one of the key elements to building your career. The music business is small, relatively speaking, so knowing the right people can give you a leg up on the competition.

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Getting Your Music On Playlists

Getting Your Music On Playlists

by India McCarty – Promotional tactics are always changing, from billboards to Instagram posts, but one that has been on everybody’s radar for the past few years is the playlist. Streaming services like Spotify and Apple Music have created extremely popular playlists that update regularly, covering everything from specific genres to new releases. Getting your track on one of these playlists is an amazing opportunity; thousands of people listen to these playlists, usually for the express purpose of finding new ...

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Toplining

Toplining

by India McCarty – Unless you’ve been living under a rock for the last few months, chances are you’ve heard “Old Town Road” at least once. A smash hit for newcomer Lil Nas X, the song blends country and rap in a way that we really haven’t seen before. This song is a great example of toplining, something that is becoming increasingly prevalent in pop music circles.

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Bandtwango Showcase

Bandtwango Showcase

by India McCarty – Last Wednesday (8/15/2019), Bandtwango debuted a new monthly industry showcase series, with performances from some very talented artists! The event took place at the True Music Room (located downtown at the Cambria Hotel). This show featured an “in the round” format (which may change from show to show), with each artist performing three songs.

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Social Media

Social Media

by India McCarty – Social media has completely changed the music industry, positively and negatively. Yes, it can be easier to connect with your audience and promote your music, but what if the things you’re posting aren’t doing their job?

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