Looking to record a new CD? Fund a tour? Shoot a music video? Whatever the next step in your artist career may be, launching a campaign on Bandtwango can help you get there.

Use this guide to help you get started. Questions? Feel free to contact us.

Decide which Bandtwango platform best suits your campaign

Before you get started, you must first determine which Bandtwango platform best suits your campaign:

  • Ignite
    – For young artists with small fan bases seeking to raise only $500 – $2000.
  • Discovery artist
    – For artists and songwriters just starting out on their journey to the stars.
  • Emerging artist
    – For the singer, musician, band or songwriter already on the path to their dreams.
  • Heritage artist
    – For accomplished acts who are seeking new challenges.
  • Presents
    – For live acts looking to fund their next tour, festival, or showcase.
  • Special Project
    – For artists who want to raise money for a special charitable cause.

Once you’ve chosen your platform, it’s time to plan your project.

A Bandtwango project consists of:

  • A project page with a clear goal and an explanation of the story behind your project.
  • Incentives that supporters will receive when the project is completed.
  • Updates allowing fans to participate in the creative journey with you.

Create your project page

The project page is where you will share your story with your fans and explain what you are hoping to achieve with their help. We strongly suggest you include a video description to quickly and clearly communicate what you are trying to accomplish and why. Your video doesn’t have to be professional quality as long as you are your authentic self. Just have fun with it!

In the video you should:

  • Introduce yourself and any others involved with your project.
  • Explain what you’re trying to accomplish and why.
  • Include a timeline for when you plan to complete your project and deliver your incentives.

Refer to our tips page for additional info.

Determine your budget and funding timeline

Bandtwango does not use an all-or-nothing funding model. Even if you don’t reach your goal, we feel you should be able to receive the money your campaign was able to raise. Just know that regardless of whether you reach your goal, you will be responsible for delivering all the incentives promised to your contributors.

You’ll want to have a good sense of how much support you can reasonably expect from your fan base.

Most of your support will come from your fan-base – the people most familiar with you and your work. You’ll want to have a good sense of how much support you can reasonably expect from them.

Once you’ve established your budget and considered your fan base, you’re ready to set your goal. Try to choose an amount that will cover your project’s needs, but which is feasible considering your anticipated level of engagement. Don’t worry – you can always raise more than the amount you set!

Funding timelines depend on several factors. Campaigns can weeks, or sometimes months, as projects can have different financial goals. Statistically, projects lasting thirty days or fewer have the highest success rates. Shorter projects convey a tone of confidence and help motivate your supporters to participate.

When a project is successfully funded, Bandtwango applies a 15% fee to the total amount raised. Therefore, in estimating your budget, you should give yourself a cushion.

Promote your project

On promotion:

Projects can attract support from all over the web. But for most, support will come from the people you know – your fans. You want to get people excited about your project and make them feel a part of it.

Announce your project. Send an email to your close friends and family so they can be the first to pledge. Next, share the project on social media. You don’t want to overwhelm people with e-blasts, but make sure you update your fans throughout your project’s campaign.

After you’ve sent out these emails and posted to social media, you can follow up with people individually. A personal message can be a very effective way to let a fan know about your project. Highlight things about the project you think they might like. Set up a computer at gigs to make it easier for fans to support the project.

For more on this, please see our promotion page!

Invite your fans to be part of your journey

On updates:

Throughout the life of the campaign, you’ll be communicating with fans and supporters, keeping them updated on your progress. This is where updates come in. Allow fans to follow along and be part of this journey!

While your project is live, let supporters know as you reach funding milestones. Ask them to help you spread the word. Check in frequently and respond to individual fans. If you notice that certain questions come up often, consider addressing them on your social media. Or, ask the Bandtwango staff to make the necessary updates to your project page.

Once your project is successfully funded, keep fans updated on your progress. The story of your success shouldn’t end after you embark on your tour or ship your album. Share reviews, press, and photos.

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